Brandi Carlile's 'Girls Just Wanna Weekend' Branding

Brandi Carlile's 'Girls Just Wanna Weekend' Branding by DKNG
Brandi Carlile's 'Girls Just Wanna Weekend' Branding by DKNG

Brandi Carlile along with an amazing rosters of artists just wrapped up four nights of music in Riviera Maya, Mexico, and we were honored to create the branding and key art for the event. This was Brandi's 5th year hosting the event which this year included Janelle Monáe, Sarah McLachlan, and special guest Annie Lenox. Our design was inspired by the location at the Barcelo resort where the lush tropical foliage meets the ocean.

Brandi Carlile's 'Girls Just Wanna Weekend' Branding by DKNG
Brandi Carlile's 'Girls Just Wanna Weekend' Branding by DKNG

In addition to the main poster art for the event, we also got to produce a fun "Brandi Land" map of the resort and all the fun filled activities that took place on site. Our art also appeared throughout the festival grounds as environmental stage graphics and photo ops. Check all the fun that was had in the photos below, along with our original sketches of the art.

Initial Concept Sketches

Event Photos

DKNG
Making art like it's our job.

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