Brand UX UI Designer
Care AI – Design Brief
Design Requirements - Scope of work
1. Logo (Icon and word logo)
2. Basic brand book or brand / style guidelines including fonts and colors
3. Slide deck format (for investors and customers / sales)
4. Landing page and key pages – can borrow structure of closet comparable company sites (https://www.assorthealth.com/ - a 1 pager!; https://www.notablehealth.com/)
Brand design - inspiration prompts
Target audience
· Primarily we are selling to private clinic chains and private hospitals and telehealth providers within key persona being the 1. CEO, 2. COO 3. chief marketing officer, 4. CFO; secondary would be: 4. Chief digital officer / CIO and 2. head of IT (these are more blockers to overcome).
· Form a primary User perspective we may design dashboards for operational and executive folks at healthcare companies to interact with.
· From a secondary user perspective, we may touch the end user in some interfaces. We may create a persona for the healthcare brand, we may white label, we may do “Powered: By Care AI” or we may create our own consumer facing brands that we distribute through the healthcare brand.
Design inspiration from Melvin:
Primary inspiration websites
Openai.com (really like their elegant simplicity and use of space)
https://www.assorthealth.com/ (a direct comparable company – we can borrow a lot from this)
Scale.com (good use of contrast and gradients)
https://www.notablehealth.com/ A key direct comparable brand (probably most similar to our vision and very successful with investors):
https://www.hippocraticai.com (raised a lot of money and has similar mission in terms of creating AI persona for healthcare)
Secondary inspiration website (8-9/10)
https://copilot.microsoft.com/
latch.com (my old company – did well with great design)
https://www.linkedin.com/feed/update/urn:li:activity:7140603194836963329/
Other
website I built at my prior company (currently 4/10): keyreply.com - so you get a feel for what I built (this was with an offshore team based in Indonesia)
About Care AI
Care AI: A technology company providing AI enterprise SaaS solutions to healthcare providers
The problem: The cost and quality of administrative staff in healthcare is a huge problem for providers, payers and consumers. It causes contracting profit margins, runaway price inflation, crazy wait times and low quality of care
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The solution: AI healthcare receptionist for end-to-end patient engagement and workflow automation targeted at fast growing multi-clinic primarily and specialist healthcare providers
Established in 2024 with global ambitions from day 1, focusing first on the Australian primary care market
HQ & TopCo will be in Singapore; First target market (and OpCo) will be Australia
Vision & mission
Vision: Transforming healthcare by building a trusted source of truth for providers, payers, and consumers
Mission: Building the world’s first widely adopted healthcare AI co-pilots and companions
Co-founder & team
Melvin Chen
Co-founder & CCO at KeyReply, one of Asia’s leading healthcare AI companies, that works with 60% of all hospitals in Singapore
VP, International at Latch. Led revenue growth from US$ 1m to over US$ 50m within 4 years, resulting in a US$ 1.6bn IPO exit on Nasdaq in 2021
Co-founder & CEO at Avigo an on-demand health marketplace, exited to PwC in 2016
Forbes ‘30 Under 30’ honoree; Undergrad & master’s in engineering from the University of Oxford
Other core team: An experienced full stack head of engineering; a seasoned head of customer success
Early customers & backers We have been partnering with the executive teams at 3 carefully handpicked, lighthouse customers to build a product that customers in our target segment love for the 3 months. We aim to deploy the live solution starting in September:
o A top 3 national primary care provider o The fastest-growing primary care provider o The nation’s largest Rheumatology specialist care provider
MVP The following demo is designed to take clinical bookings afterhours and during rush hours for a healthcare provider in Australia: https://claire.13sick.careai.healthcare/
Customer & investor traction We have sufficient customer traction to get to profitability without raising. Having spoken angels in my network, we have enough investor appetite to accelerate our growth with a pre-seed round before the end of 2024.
